03-USU Stars Digital Display
This ad is for USU STARS! GEAR UP which is Utah State University Science Technology Arithmetic Reading Students Gaining Early Awareness and Readiness for Undergraduate Programs.
Features:
Margin and layout:
Text features:
Composition includes the following 4 images and their adjustments:
Credits:
- Utah State University's (USU) color is blue and so the main color is blue. Other colors that would draw attention are avoided.
- USU's logo includes a silhouette of the Old Main building which has a serif letter A on the roof. The font for the text matches the serif A.
- The purpose of USU STARS! is to help students prepare for and succeed in college. It also prepares parents and faculty to help the students. Because of the focus on preparing the parents and faculty to help students, "We got your back!" is prominent in the upper left and the solid USU blue to catch the viewer's attention. The parents and faculty have the backs of the students and want them to succeed.
Margin and layout:
- There is the same margin around the text and images.
- The text is left aligned and the ragged right edge follows the contour of the USU logo.
- A black stroke outlines the clipping masks to contain the images.
Text features:
- "We got your back!" uses the Rockwell font and is in bold italic and is 211.24pt.
- The rest of the text uses Rockwell Extra Bold and is 243pt.
Composition includes the following 4 images and their adjustments:
- Utah State University (USU) logo:
- Enlarged and cropped the image
- Reversed the colors to prep it for use as a cropping mask for the faculty and family photos
- Photo of a student
- Flipped horizontal so the student is looking to the right.
- Used the text of the composition as a clipping mask for this image
- Enlarged and shifted the image to avoid any harsh colors (red/orange) from showing and to make sure the student's eyes are showing.
- Increased the contrast and darkened the image so it would show better through the letters.
- Photo of faculty
- This photo was only 400 x 300 and so I had to enlarge (1043 x 778) and resample it using "Preserve details (enlargement) with 100% noise reduction.
- The cropped USU logo is used as a clipping mask for this photo. Care is taken to show as much of the faculty faces as possible.
- Photo of family
- This photo also was only 400 x 300 and I enlarged (1230 x 923) and resampled it using "Preserve details (enlargement) with 100% noise reduction.
- The cropped USU logo is used as a clipping mask for this photo. Care is taken to show as much of the family as possible. To show even more I shorten the height of this image to 603px.
- Adjustments were made to contrast, sharpen, blues (to make them stand out).
- Finally I removed the background which removed most of the noise and made this photo fit nicely with the white of the USU logo.
Credits:
- Fonts used: Rockwell and Rockwell Extra Bold
- Images credits:
- USU logo: http://assl.usu.edu/images/vertical-blue.png (http://assl.usu.edu/)
- Student image: https://mslt.usu.edu/ldp/galleries/.private_ldp/a89029/production/master/f66033b7-9303-44bf-b745-909cdaaf8410.jpg (rotates on https://mslt.usu.edu/off-campus-housing)
- USU faculty: http://www.usu.edu/today/images/large/Zika-group-1.jpg (http://www.usu.edu/today/index.cfm?id=56060&nl=481)
- USU family: https://www.usu.edu/today/images/large/Parent-Family_ust1.jpg (https://www.usu.edu/today/?id=55184)
Original photos